IDENTITY THINKING PROCESS
Took as a starting point for the preparation of this proposal the observation of the panels from the Calçada da Glória and the Parque da Saúde wall on Avenida Brasil. Given that the street and the walls are places where privileges urban art, concept for the corporate identity of GAU departed this purpose. The GAU logo appears simplifying the shape of the panels from the Calçada da Glória, drawn in perspective, and at the same time, allowing through the division of its forms , the dynamic chromatic level , thus connecting all elements developed for this project.
Different chromatisms depending on the magazine cover.
STATIONARY APPLICATIONS
EDITORIAL THINKING PROCESS
In the briefing for the first project presented here, was also asked to edit the second volume of the journal Urban art gallery. The magazine was developed based on the concept of the logo , and also be chromatically mutant . The graphics highlight the index bar and navigation , which together with the logo will get a color picture of the cover of each volume , thereby opening doors to a more versatile chromaticism between each edition.
MAGAZINE BAR DETAIL
THANK YOU!
